“Our goal is to make the best devices in the world, not to be the biggest.” – Steve Jobs
Good morning peeps, meditation done.
Quote for the Day:
“Our goal is to make the best devices in the world, not to be the biggest.”
This is the same as my goal for launching my own health and fitness brand in 2017.
My vision is to be the Apple of health and fitness and for my own name to be identified with my own brand the same way Steve Jobs is with Apple or Richard Branson is with Virgin.
Everyday when I write my 10 Life goals the first one I write is,
1. I have made Elysium the world’s leading health and fitness brand
Elysium means beautiful, blissful, creative, peaceful, divinely, inspired and perfect.
In Greek mythology, Elysium, also called Elysian Fields or Elysian Plain was originally the paradise to which heroes on whom the gods conferred immortality were sent.
We have taken ancient Greek, Eastern and Western philosophy and combined it with dance, sport, yoga, fitness utilising the latest innovative modern technology and collaboration tools to create the Elysium way of life.
“We name ourselves after our journey. Because we believe wellness is a journey to paradise.”
- Our vision is to create a combination of high end holistic, fitness, dance, yoga and lifestyle centre with a Soho House type members club and boutique hotel.
- A centre of wellbeing where you can relax and work in equal measures of luxury
- Offering a high quality first class wellbeing service akin to the service you would receive in a five star boutique hotel, Michelin star restaurant or exclusive members club
- Providing members with the motivation and inspiration to have the maximum amount of fun, whilst you achieve your health, fitness, work and lifestyle goals
I have written a book ‘The Elysium Way – How To Be Fit at Fifty’ – A Quick and Easy To Use Daily Guide to Health, Fitness and Happiness For Men and Women approaching 40 up to the age of 60 and beyond
We are at the planning stage of shooting a coffee-table version, a beautiful iconic ‘lifestyle’ book’, which is visually rich and text light retitled ‘The Elysium Way – Quote For The Day’ – defining my personal vision consisting of 365 pages – One page, one photo and one Quote For The Day with photography by Christian Banfield.
And I am also 70,000 words and about two thirds of the way into completing ‘My Journey – To the Elysium’, an autobiographical journey to formulate my lifestyle and training philosophy, which I intend to complete by the time I go back to work in January when I get the all clear from the physio and I am diligently writing 1500-2000 words a day to complete this.
All three books provide the foundations, inspiration and philosophy from which the vision for the clubs has been built.
Nothing has and nothing will be left to chance and our quality of service will be second to none.
The first quarter of 2017 will be spent working with my team of investors and partners doing the necessary market research to fine tune the brand it’s customer offering and experience and chosen locations. Quarter two will be finalising contracts and financing. Quarter three will be the refurbishing and fit out and Quarter Four will see the soft launch to precede a major marketing push and global launch for January 2018.
Exciting times ahead, but all the hard work still has to be done and I will be working all through Christmas, with the possible exception of Christmas day, to make sure that everything that needs to be done is done leading into the New Year.
With my goals, principles and vision so clearly defined on paper and in my mind, I will be very specific on the projects I am involved in 2017 and where I am teaching next year. Everything must fit in with our brand and target demographic as defined by our manifesto.
My first yoga retreat of the year will be in Morocco from Saturday March 18th to 25th at the Mazagan Beach & Golf Resort the new five-star luxury destination in El Jadida Morocco
Click Here to find out more
The location is amazing and ticks all the boxes
It is a truly unique coastal destination resort, less than an hour drive south of Casablanca and set in a region abounding in contrasts that has preserved all its authenticity.
Rooms and suites overlook the lagoon, the golf course, the swimming pool and the patio, plunging down to the sea from the terraces and offering a 180-degree view over the Atlantic Ocean. The view will take your breath away.
I eat, breathe, sleep and dream my vision and to achieve your goals so must you.
Start today, Right Now, Right Here by Clicking Here
Have a Wonderful Wednesday peeps
Breathe, Believe and Achieve
Breathe, Believe and Achieve
Be Happy, Healthy and Wise
Keep on Winning Smiling and Living the Dream