I am the creative director of Mongoose Cricket and also currently raising the capital to develop Elysium Lifestyle and Fitness Clubs into a global luxury, lifestyle, fitness and wellbeing brand.
Formerly a dancer, choreographer and football coach. I still personal train a select few high profile clients, teach yoga at Chelsea Football Club, for Lululemon and on retreats around the world in luxury resorts to keep me on top of my clients needs, new trends and innovations in the fitness industry.
From 2000 I worked extensively in International and Domestic Cricket for the ECB and ICC.
I provided the entertainment element for the hugely successful Twenty20 cricket format, from 2002 launch through to the 2009 Twenty20 ‘Western-themed’ Cup final at Edgbaston.
In 2004 I set up my own production company under the Beyond brand and led the organisation and coordination of the 2005 open-top bus Ashes Victory Parade through London and Trafalgar Square with the England Team. The 2008 Twenty20 Final produced by Beyond was nominated for ‘Sports Event of the Year’.
I was creative director and regularly choreographed for adidas and Umbro, for kit launches and global conferences, working with sporting icons such as Muhammad Ali, David Beckham and Martina Hingis and fashion icons like Stella McCartney and Yohji Yamamoto,
I choreographed up to 500 children at a time for major sporting events including The UEFA Champions League and FA Cup Finals. I also choreographed the Nike Freestyler commercial with award winning director Jake Nava.
When I closed the company to move to Scotland it was turning over £1 million a year.
Once in Scotland I wrote a couple of fitness, lifestyle and wellbeing books, created fitness products, Bootylicious, Fit@50, Kool Kidz Kamps, Soccercize and Highland Health Retreats.
For the last 10 years I have worked in some of the worlds finest 5 Star and boutique hotels, training clients and running retreats in the UK – Claridges, Malmaison, Cameron House, Brodie Castle, Stoke Park, The Residence in Mauritius and the Magazan in Morocco.
My love of training and all things health and fitness, plus the experience gained from over thirty years in the fitness, sport and entertainment industries has developed into a passion for entrepreneurship and to help other people and brands fulfil their dreams, goals and vision.
My team of experts and I now provide creative and business consultantancy for fitness, sport and wellbeing.
A One Stop Shop – providing creative, digital and marketing consultancy specialising in fitness, sport and wellbeing incorporating fashion, lifestyle and entertainment.
Delivering creative ideas to build your company’s brand awareness, increase your revenue and attract new customers utilising your company’s services and facilities
- Creating brand identities, content and experiences
- Creative direction and delivery of events
- Customer service, staff recruitment and training
- Corporate hospitality
- Design, branding and business development
- Digital strategy and execution
- Equipment advice and supply
- Marketing, PR, sales and trend setting
- P&L trouble shooting
- Raising investment, operations and delivering share holder reports
- Talent identification, development and management