I am currently developing a couple of start ups – Elysium Clubs and Fitness Boutique to become global fitness, lifestyle and wellbeing brands.
Formerly a dancer, choreographer and football coach. I still personal train a select few high profile clients, teach yoga at Chelsea Football Club, for Lululemon and on retreats around the world in luxury resorts to keep me on top of my clients needs, new trends and innovations in the fitness industry.
From 2000 I worked extensively in International and Domestic Cricket for the ECB and ICC.
I provided the entertainment element for the hugely successful Twenty20 cricket format, from 2002 launch through to the 2009 Twenty20 ‘Western-themed’ Cup final at Edgbaston.
In 2004 I set up my own production company under the Beyond brand.
I led the organisation and coordination of the 2005 open-top bus Ashes Victory Parade through London and Trafalgar Square with the England Team.
The 2008 Twenty20 Final produced by Beyond was nominated for ‘Sports Event of the Year’.
When I closed the company to move to Scotland it was turning over £1 million a year.
Once in Scotland I wrote a couple of fitness, lifestyle and wellbeing books, created fitness products, Bootylicious, Fit@Fifty, Kool Kidz Kamps, Soccercize and Highland Health Retreats.
My love of training and all things health and fitness, plus the experience gained from over thirty years in the fitness, sport and entertainment industries has developed into a passion for entrepreneurship and to help other people and brands fulfil their dreams, goals and vision.
My team of experts and I now provide creative and business consultantancy for fitness, sport and wellbeing.
A One Stop Shop – providing creative, digital and marketing consultancy specialising in fitness, sport and wellbeing incorporating fashion, lifestyle and entertainment.
- Creating brand identities, content and experiences
- Creative direction and delivery of events
- Customer service, staff recruitment and training
- Corporate hospitality
- Design, branding and business development
- Digital strategy and execution
- Equipment advice and supply
- Marketing, PR, sales and trend setting
- P&L trouble shooting
- Raising investment, operations and delivering share holder reports
- Talent identification, development and management