I am a entrepreneur and expert in fitness, sport and wellbeing.
I am currently developing a couple of start ups – Elysium Clubs and Fitness Boutique to become global fitness, lifestyle and wellbeing brands.
A former dancer, choreographer and football coach. He still personal trains a select few high profile clients, teaches yoga at Chelsea Football Club and on retreats around the world in luxury resorts for love and to keep him on top of his clients needs, plus new trends and innovations in the fitness industry.
From 2000 I worked extensively in International and Domestic Cricket for the ECB and ICC. There I provided the entertainment element for the hugely successful Twenty20 cricket format, from 2002 launch through to the 2009 Twenty20 ‘Western-themed’ Cup final at Edgbaston.
In 2004 I set up my own production company under the Beyond brand.
I led the organisation and coordination of the 2005 open-top bus Ashes Victory Parade through London and Trafalgar Square with the England Team.
The 2008 Twenty20 Final produced by Beyond was nominated for ‘Sports Event of the Year’.
When I closed the company to move to Scotland it was turning over £1 million a year.
Once in Scotland I wrote a couple of fitness, lifestyle and wellbeing books, created fitness products, Bootylicious, Fit@Fifty, Soccercize and Highland Health Retreats.
My love of training and all things health and fitness, plus the experience gained from over thirty years in the fitness, sport and entertainment industries has developed into a passion for entrepreneurship.
My team of experts and I now provide creative and business consultantancy for fitness, sport and wellbeing
Whether you are a global brand like adidas, a governing body like the ECB, a gym chain like Holmes Place or a hotel with fitness and spa facilities such as Claridges or Malmaison then I am the man you turn to – to get results.